Ad Copy

When ad copy is written for a radio DJ, an announcer for TV or print, there’s a long list of

• do’s and
• don’ts

that need to be  considered. Here’s an example- the copy for ads written for the excellent Charlotte Hyundai Dealership that goes by the name of  Bob Mayberry.

This auto dealership is one of the best. Serving the area’s of North and South Carolina that are heavily peppered with auto dealerships, the guys have to be on the ball to stay on top.

A friendly approach is one reason shoppers from all over the area make a point to go to Bob Mayberry Hyundai.

You would rather do business with friends you trust, right? When you are spending thousands of dollars for a new or used auto you want and deserve

• respect
• To be appreciated
• To get high quality follow up service

Many auto dealers promise this kind of care. Bob Mayberry really does deliver it.

Why is service like this so important? It has to do with trust.

Trust issues can be a deal breaker at any point in a negotiation. When you are dealing with folks you already trust

the  potential to be let down is not so great.

If you live in Charlotte and are shopping for a new Hyundai, there are lots of choices. But the one that usually wins is the one based on trust. Important decisions made with integrity come down to trust. After the research,  technical specifications,  money, the service agreement, it boils down to  whether or not you want to do business with the people involved. That is all about trust.

That is why the professionals at Bob Mayberry Hyundai are so thorough.. They want to be sure you have the best car buying experience ever.

Honestly, if purchasing a car was all about

• specs and
• color and
• accessories

you could order one from a catalog. But you  need to know that a quality company-

• Stands behind your purchase
• Is there for you  to answer questions
• Will be around in the future
• Has expert knowledge to give you.

When you are looking for a new Hyundai in the Charlotte area, just visit Bob Mayberry.

The dealership is at 3220 West Highway 74— straight out Independence Boulevard toward Monroe. Call  866-257-6640.

So what are the copy writing guidelines for an car dealer like this? The challenge is to present the facts authenticly. There are so many auto dealers shouting for attention and they all have a tendency to claim to be the best.

So with a great dealership such as Bob Mayberry, it is important to write copy that is real. The people who work at Bob Mayberry are authentic. They really know their business and they do want each customer to be happy.

Copywriting for Advertising has been writing copy and representing quality clients for over 40 years.  Bob Mayberry’s integrity is recognized and reflected in their marketing.

People living in the Charlotte area in the market  for a Hyundai will find the best service, quality and people at Bob Mayberry.  This post even reads like ad copy. Who knew?

photo alan light

Did you know the great comedian Flip Wilson was discovered by Johnny Carson and Redd Foxx?

Flip has a famous joke he told on Johnny Carson . It contains the line Banana for Your Monkey. You can watch Flip Wilson tell that joke at the site.

A lot of people remember the great Flip Wilson and all his fun characters. Here are some facts about the man.

• The Flip Wilson Show appeared on NBC, Thursday nights at 8:00 for four years.
• It was one of the most popular and successful variety shows of the Seventies.
• People tuned in for Wilson, the host, to appear in drag to portray sassy ‘Geraldine,’ a wise-cracking smarty with an unseen boyfriend named ‘Killer.’
• The show featured  just Flip Wilson and his guests on a stage set in the center of a live audience.
• This series featured guest appearances by the  biggest musical and comedy performers of the early seventies -  John Wayne,Dean Martin, Lucille Ball, , Bing Crosby, Bob Hope, Johnny Carson and pretty much every other major star was a guest on the show during it’s run.
• For the first two years it was on the air, the show was the number-two rated program (after All in the Family) in the nation and a  top twenty show when it left the air.
• The Flip Wilson Show was the only regular prime time series to feature musical guests like Issac Hayes, James Brown and The Temptations.
• The Flip Wilson Show was the last  television variety show  to be successful as a venue for one star.
• When the The Flip Wilson ended in 1974 Flip turned up as a frequent guest on  other variety shows of the time.
• Flip Wilson led very private life.
• He was rarely seen on television after his series left the air.

If the man was driven, it was because of tough times in the past and a  struggle through the black nightclubs of the fifties. “With all the trouble black people have,” he once said, “They try to forget on weekends. You’ve got to be good to make them laugh.”

Flip’s rules of comedy - “Be sudden, be neat. As in the telling of the Banana for Your Monkey Joke.  If you’re serious about something, leave it out.”

In March of 1984, Flip  hosted a daytime game show on NBC called People are Funny which lasted four months.

A year later, Flip Wilson turned up as the star of a family sitcom called Charlie and Company, a Cosby Show clone that lasted only a few weeks.

Wilson retired from show business to pursue his spiritual interests and enjoy hot-air ballooning and long ocean cruises.

Flip Wilson died in November, 1998 in his Malibu home from liver cancer.

Wilson’s special brand of comedy offered light moments and just plain funny matrial to world that needed it. His Banana for your Monkey joke is a good example of excellence in comedy.

Golf Carolina

Huntersville, NC native, Joe Jaspers has captured the 2009 Carolina AM Golf Championship held August 1 and 2nd at Northstone Country Club in Huntersville.

Because of Joe’s victory he received an automatic berth in the pre-qualifier for the PGA Wyndham Championship to be held August 13 at the Bryan Park Golf Course- Browns Summit, NC.

Thrilled

Commenting on his victory Jaspers said, “Iam thrilled to have a chance to qualify for a PGA golf event. As an amateur, this is an outstanding opportunity.”

Jaspers shot a 2 round total of 134, 10 under par, besting the runner-up and 2008 champion, Cory Nagy, by 5 strokes.

Heading into the final 9 Jaspers was 1 shot behind Nagy. Jaspers then birdied 3 of the last 9 holes while Nagy faltered with 2 bogeys on his final 9 holes.

Sponsor

The Carolina AM is sponsored by Carolina Koolers of Matthewes, NC. Sindo Mayor, President of Carolina Koolers, said ” We are excited to partner with the Carolina AM Championship. This alignment with a prestigious amateur golf event is good for our company and good for amateur golf.”

Because of Carolina Koolers sponsorship, The Carolina AM will again be able to produce a highlight show for local TV broadcast, another unique aspect of this amateur golf event.

The Carolina AM is a

• two day
• 36 hole stroke play golf tournament
• for amateurs only.

To qualify amateurs must have a 6.3 handicap index or less. The summer event is held annually.

For more information contact Charles Humphreys,Carolina AM director at 704-236 4312

Any event is made better with great food.  Charlotte Catering service is  ready to come to your event, large or small, and serve up the goods.

A good caterer knows how to feed a lot of hungry folks. Marketing  for a service this good is just a matter of getting the word out. When something is good, it creates it’s own word of mouth advertising. You can make a few calls and talk to a few people about good caterers.

From simple to elegant,  BBQ to Cavia, a family Picnic to a Black Tie Affair,

Choose from delicious mouth watering entrees including Carolina pulled pork BBQ, Baby Back Ribs, Texas Style Beef Brisket, Cajun Chicken Pasta, Pot Pie-beef or chicken, Grilled Chicken Caesar Salad, Chopped Steak, Texas Style Chili and Sliced Smoked Turkey Breast. And that’s just a sample of the great food you can choose from. Of course the sides will round out your meal with favorites like potato salad, baked beans, garlic smashed potatoes, macaroni and cheese, collard greens and smoked corn ( Maque Choux).

Advertising a great catering is a matter of telling it like it is. That’s easy.