Ad Copy

photo alan light

Did you know the great comedian Flip Wilson was discovered by Johnny Carson and Redd Foxx?

Flip has a famous joke he told on Johnny Carson . It contains the line Banana for Your Monkey. You can watch Flip Wilson tell that joke at the site.

A lot of people remember the great Flip Wilson and all his fun characters. Here are some facts about the man.

• The Flip Wilson Show appeared on NBC, Thursday nights at 8:00 for four years.
• It was one of the most popular and successful variety shows of the Seventies.
• People tuned in for Wilson, the host, to appear in drag to portray sassy ‘Geraldine,’ a wise-cracking smarty with an unseen boyfriend named ‘Killer.’
• The show featured  just Flip Wilson and his guests on a stage set in the center of a live audience.
• This series featured guest appearances by the  biggest musical and comedy performers of the early seventies -  John Wayne,Dean Martin, Lucille Ball, , Bing Crosby, Bob Hope, Johnny Carson and pretty much every other major star was a guest on the show during it’s run.
• For the first two years it was on the air, the show was the number-two rated program (after All in the Family) in the nation and a  top twenty show when it left the air.
• The Flip Wilson Show was the only regular prime time series to feature musical guests like Issac Hayes, James Brown and The Temptations.
• The Flip Wilson Show was the last  television variety show  to be successful as a venue for one star.
• When the The Flip Wilson ended in 1974 Flip turned up as a frequent guest on  other variety shows of the time.
• Flip Wilson led very private life.
• He was rarely seen on television after his series left the air.

If the man was driven, it was because of tough times in the past and a  struggle through the black nightclubs of the fifties. “With all the trouble black people have,” he once said, “They try to forget on weekends. You’ve got to be good to make them laugh.”

Flip’s rules of comedy - “Be sudden, be neat. As in the telling of the Banana for Your Monkey Joke.  If you’re serious about something, leave it out.”

In March of 1984, Flip  hosted a daytime game show on NBC called People are Funny which lasted four months.

A year later, Flip Wilson turned up as the star of a family sitcom called Charlie and Company, a Cosby Show clone that lasted only a few weeks.

Wilson retired from show business to pursue his spiritual interests and enjoy hot-air ballooning and long ocean cruises.

Flip Wilson died in November, 1998 in his Malibu home from liver cancer.

Wilson’s special brand of comedy offered light moments and just plain funny matrial to world that needed it. His Banana for your Monkey joke is a good example of excellence in comedy.

When you have the copy you want to record for a radio or TV commercial. You can get it at the place to voice your commercial. This site makes the most of today’s web technology and uses innovative production methods.

There are hundreds of good voices out there to choose from but many of the voice directories are so jammed with the three bears of voices– too soft, too, hard, just right and too expensive that it’s a challenge to get the right voice. That’s where a site that specializes in voicing commercials comes in. The personal touch is often missing from the directory sites. They have great voices but there’s often not a go to person.

Making a radio or TV spot  voice over is not that difficult. They are routinley done in half an hour to an hour by pros who churn them out daily. But having to track down the talent and make an appointment, wait for the call, negotiate the terms, decide on the pronunciation and the other details can really eat up some time.

The voice sites are good. Voice Commercial dot com is offering to supply the missing pieces and that’s really good.

A good friend of mine is a golfer. A Charlotte NC Golfer is a breed apart.

Now granted, golf is a widespread crazy person’s game and there are legendary stories about golfers from many countries. But Charlotte is one place, a southern town known for it’s love of sport, where a guys golf game can mean the difference between a good life and …not.

So when a tournament comes up people want to know about it. Well, here’s one that  a lot of folks are talking about.
Click here for Charlotte NC Golf and the tournament mentioned

There’s a link there that will take you to the form where you can sign up over at NorthStone Country Club in Huntersville, NC.

From Hatteras Island to Grandfather Mountain North Carolina has some great golfing.

But you can’t talk about Carolina golf without including South Carolina.  Hilton Head is a golfing Mecca for thousands.

I have even churned up a course or two, playing a soggy nine holes on a rainy, summer day.

And there’s the golfing Universe also known as Myrtle Beach. What grown up goes to Myrtle Beach and doesn’t chase the little white ball around for fun and sport. Come on, even if it was just Jungle Golf at the beach, it’s fun.

North and South Carolina are legendary golfing spots and many players find each other criss crossing courses from State to State.

The Carolina AM includes all the Carolinas and  anybodyelse who wants to claim this great area and enjoy it’s world famous golf .

This tournament will be one to remember.  There are a limited number of spaces.

Click here for Charlotte NC Golf and the tournament mentioned

There are some excellent services out there. Without Advertising you wouldn’t know about the iPod, the latest cars and SUV’s, or the newest movies.

Getting the word out is an exciting concept. Here’s an example of a quality service that people need to know about. It’s a certified public accounting firm in Charlotte , NC.

There are plenty of Charlotte CPA firms. This article is about the unique services offered by an established firm that does business the old fashioned way, people talking with people and helping in a real way.

What to Consider When You are Looking for a Charlotte CPA- Certified Public Accountant

This article is found and referenced from this site:

http://ezinearticles.com/?What-to-Consider-When-You-Are-Looking-For-a-Charlotte-CPA—Certified-Public-Accountant&id=2440917

How do you decide what to write in an ad? When you are mulling over ideas and biting the end of your pen, what finally pushes you to write the first word?

Here’s the secret that has been helping writers create fast copy for years.

Know your client’s actual position in the market place.

The excellent book called “Positioning, The Battle for Your Mind” by Al Ries and Jack Trout,  is still a classic. If you are involved in marketing  you should own this book and study it over and over.

This is going to get a little geeky and complex so be warned.

From an overall perspective, there are four basic positions your client can occupy. Leader, Second to leader, Flanker, and Guerilla.

Within your clients position, even within a smaller circle of competitors these positions can morph and present you with all kinds of complexity.

So we will be basic here.

I’ll use WalMart as an example.  They are a leader in most small towns.

That means they cover many bases in an attempt to own everything. They must self attack to find their own weaknesses before competitors uncover a vulnerable place and slam dunk them with a score.

The number two store can make it if they will find the weakness WalMart has that is caused by WalMart’s own strength. Example. They are too big to give great personal service.

The Flanker finds a way to jump into the marketplace by surpirse, out of the blue, uncontested. If done right, the Flanker can make a big splash all of a sudden and be a big hit. This is risky. It takes strength and follow through.

The Guerilla stays small, makes a good living and doesn’t bother the big guys. But don’t be fooled. A Guerilla can be a local hot dog stand, or a Jaguar dealer. There are various ways to market as a guerilla.

So when you figure out where your client is in the game, the copy starts to write itself. Ideas about the position of your client start to flow.

This article could have been written in the late 1980’s and still be highly relevant today. Positioning is  incredibly important.

I can’t tell you how many people in marketing know nothing about positioning. When you learn it you will be ahead of the game.

Just for fun, you can accurately predict success and failure of million dollar businesses based soley on positioning.

The authors of ” Positioning” have also written other excellent books you can learn  a lot from:

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Branding

Learn it and you’ll be a better copywriter for advertising.